Personal selling is more of a personal interaction where a buyer meets a seller. It aims to influence a person’s or group’s purchase decision.
Personal selling is customized. It is expensive because fees are paid to salespeople as either salaries or commissions.
There are different elements of the promotional mix, namely: multiple choice, advertising cause, marketing publicity, personal selling, and sales promotion. The one characterized by a customized interaction that is extremely expensive but very persuasive and likely to yield immediate feedback is the personal selling.
Personal selling is more of a personal interaction where a buyer meets a seller. It aims to influence a person’s or group’s purchase decision.
Personal selling is customized. It is expensive because fees are paid to salespeople as either salaries or commissions.
