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ann recently saw an ad for claritin, a medicine perfect for counteracting her allergy symptoms. she immediately went to the store to purchase the product. in terms of the communication process, the claritin ad created

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The correct answer is a response. 

According to the communication process theory, a response refers to the impact or call to action that occurs as a result of a being subject to a message such as a television advertisement. In this instance, the ad about Claritin had an impact on Ann, leading her to immediately go to to a pharmacy to purchase it. 
Phenomenology

Ann recently saw an ad for Claritin, a medicine perfect for counteracting her allergy symptoms. She immediately went to the store to purchase the product. In terms of the communication process, the Claritin ad created a response.

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