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The ford fusion hybrid se uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. these attributes listed for the ford fusion hybrid se are those that consumers may consider when assessing the car. if they do, these attributes would be considered

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The attributes that consumers may consider when assessing the car would be considered as evaluative criteria.
 Evaluative criteria is a term in marketing used to describe the factors that represent both the objective (power, fuel economy) attributes of a brand and the subjective (prestige, convenience) attributes. The consumer use these attributes to compare different products and brands.

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