The lunch counter event at woolworth's in greensboro, north carolina is the foundation of malcolm gladwell´s arguments because through that event, which began with the decision and courage of a few, and with the absolute absence of social networks, which had the necessary patience to expect results, and that other people added to it, he can explain what that nowadays we can come to do, that today we have more and better tools, that can also be added those that are weaker, or that somehow could not participate before, explains that not always more money is equivalent to better, and that if that event In 1960, gave way to a movement for the defense of civil rights, imagine what we could do today, with the new tools of communication.