Qveendesi1 Qveendesi1

05-09-2017
English

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Mark the example as desire-based or fear-based messages.
A deodorant ad shows a man being made fun of by his co-workers for smelling bad.

Is this fear or desire ?

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Kalahira Kalahira

15-09-2017

FEAR-BASED

Seeing the man made fun of for smelling bad evokes a fear type of response as the viewer would not want to be similarly ridiculed. The deodorant is desired as a consequence of the fear based message that smelling bad will cause others to make fun of you.

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