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Explanation:
The step in the market research process that includes customer profiles and feedback, purchasing habits, information about competitors, and a recommended course of action to target customers more effectively is "Present the results".After collecting data and analyzing it, the final step in the market research process is to present the findings and recommendations. This typically involves creating a report or presentation that summarizes the key insights gathered from the research, including:Customer profiles and feedback: Detailed information about the target customers, their demographics, preferences, pain points, and feedback.Purchasing habits: Data on how customers make purchasing decisions, what influences their choices, and their buying patterns.Information about competitors: Analysis of the competitive landscape, including competitors' strengths, weaknesses, and market positioning.Recommended course of action: Based on the analysis, the researcher will provide recommendations on how the company can target customers more effectively, such as marketing strategies, product improvements, or new market opportunities.The "Present the results" step is crucial because it communicates the findings and actionable insights to stakeholders, enabling them to make informed decisions about marketing, product development, and overall business strategy.
