Individual consumers’ needs become similar in a target market for a specific product when there is a convergence of preferences, lifestyles, or circumstances that make the product desirable or necessary for a significant portion of the consumer base. This convergence often occurs when consumers share common demographics, psychographics, or behavioral traits that influence their purchasing decisions. It can also happen when external factors, such as changes in technology, societal trends, or economic conditions, create a universal demand for the product.
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