Respuesta :
Answer:
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Explanation:
Brand performance should be tracked against targeted performance to assess the effectiveness of marketing strategies and overall business goals. By comparing actual results with the predetermined targets, companies can identify areas of success and areas that may need improvement. This analysis helps in understanding whether the marketing efforts align with the set objectives and if adjustments are needed to optimize performance. It provides valuable insights into the return on investment (ROI) of marketing campaigns, customer engagement, and the overall impact on brand perception. Regularly monitoring and evaluating brand performance against targets enable businesses to make informed decisions, refine strategies, and enhance their competitiveness in the market.
