Between the 1920s and the 1950s, business had a strong ____ orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.
Between the 1920s and the 1950s, businesses had a strong SALES orientation. This happened because, production caught up with and exceed demand and producers now have to direct their efforts toward marketing their products. The sales orientation was characterized by increased advertising, increased sales forces and high pressure selling methods.
