When amazon introduced the kindle fire tablet device at $199 while apple was selling the lowest price ipad for $499, amazon was using a __________ pricing strategy.?

Respuesta :

amazon were probably a deal pricing strategy

Answer:

The correct answer is:  Penetration.

Explanation:

Penetration pricing involves offering a new product or service at an initially low price to attract customers away from competitors. Penetration pricing helps a company establish inside a certain market by breaking entry barriers. Some of the consumers of the new product may continue to use it even if there is a rise in the price level.

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