Respuesta :
Psychological pricing uses price points to establish prices that help create the impression that the product is less expensive than it is.
Option 1 is correct .
Psychological pricing :
The use of pricing to sway a customer's purchasing decisions or spending patterns is known as psychological pricing.The objective is to satisfy a customer's psychological need, whether that need is to save money, invest in the best product, or receive a "good deal."
The benefits of psychological pricing :
The reality that buyers don't always know what something should cost is exploited by psychological pricing. The most common ways we may tell if something is a good deal are to buy it for less than it would normally cost or to compare it to similar items in the same category.
Learn more about psychological pricing :
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