Negotiators must control both the negotiation's setting and its procedure if they are to get integrative results, emphasizing the differences between the parties is not a component of managing the negotiation's context.
Integrative bargaining, also known as "interest-based negotiating" or "win-win bargaining," is a negotiation technique in which the parties work together to resolve their differences in a way that benefits both of them. This tactic focuses on creating agreements that are advantageous to both parties and are based on their respective interests.
Example: The traditional illustration features an orange, two youngsters, and When both teens simultaneously request an orange from the refrigerator and there is only one orange available, a distributive agreement may well result in each of them receiving half of the orange.
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