Environmental forecasting does not include reasonable predictions regarding the lack of intensity of environmental change.
Environmental forecasting is a technique where managers make decisions today that will assist the company deal with the environment of tomorrow by attempting to foresee the future characteristics of the organizational environment.
In this approach, client intentions are predicted using postal questionnaires, phone interviews, or in-person meetings. An anticipatory survey falls under the category of sampling because the respondents are meant to reflect a larger population.
Accurate projections help utilities satisfy energy demand and prevent network undesired events like load shedding and blackouts.
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