The greatest marketing need firms sought during the production era was for: Less expensive distribution and storage.
The production era is the era in which the marketing have started evolving. It is the oldest era, in this era consumers were favoring those products which are widely available and that too at minimum cost.
The four eras of evolution of marketing are:
Thus , The correct option is : The greatest marketing need firms sought during the production era was for Less expensive distribution and storage.
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