When a company allows other organizations such as Walmart, Costco, or Target to resell its product under their own names it is called a private branding.
Without spending money on expensive manufacturing facilities, designers, quality assurance staff, or a specialized supply chain, private branding is an economical approach to make a good.
A consumer product that is created specifically for a given retailer to sell in its store is known as a private brand. Store brand foods, clothing, and pharmaceuticals are typical examples of private brands.
This has the advantage of extending reach and sales potential by marketing a product to larger shops who will offer it in the retailer's brand packaging. A manufacturer can avoid the laborious branding process, which calls for conception, testing, implementation, and distribution by selling to private brands.
learn more about private brand here https://brainly.com/question/15078414
#SPJ4
