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Since marketing research is a main data source for management information systems, _______. a. it cannot help managers serve future customers b. the findings of marketing research lead to inaccurate forecasts as the marketplace changes c. the findings of marketing research become data for management decision making d. it does not allow managers to explore alternatives

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Tundexi

Marketing research leads to getting of relevant data for management decision making.

What is a Marketing research?

This means a process of knowing the viability of a new product through a research conducted directly with potential customers.

This allows to gather relevant information about the potential customers of the product.

Therefore, the Option C is correct.

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