The key account management structure uses team selling to focus on important customers in order to build mutually beneficial, long-term cooperative relationships.
Account-based selling frequently employs the sales technique of team selling to increase contract closure rates. Simply described, team selling is a collaborative sales method in which two or more team members work together to win business rather than working those accounts alone.
Adding an additional salesperson or departmental expert to a call to address a client's specific needs is a straightforward example of team selling (e.g., manufacturing, customer service, or technical questions).
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