When companies purchase technology from Conversica to reduce the variability of the human component of their service offerings, they are dealing with which fundamental difference of services marketing?

Companies purchase technology to reduce the variability of the human component of their service offerings. When they do this, they are dealing with the fundamental difference of heterogeneity of services marketing.

Explanation:

Service offerings are never the same. However, the presence of technology reduces this variability (heterogeneity) caused by the human component. The other fundamental differences between goods and service offerings are intangibility, inseparability, and perishability.

OlanmaE OlanmaE · Answer 2 · 2021-11-26T11:46:49+01:00

Services are businesses that are rendered through the efforts of humans. For Conversica to reduce the variability of the human component of their service offerings, they are dealing with;

Heterogeneity

When people receive services from some businesses, they expect that they will always receive the same standard of care.

When people receive different standards of care, they can be turned off and seek better services from other businesses.

There should be no heterogeneity or variability in the standards of care. This is what Conversica is trying to avoid.

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