Which persuasive technique is used in this advertisement?
Are you sick and tired of that outdated cell phone of yours? Does your signal cut out every time you make a call? Are you paying too much for horrible cell phone service? Well, those days are over! The new Generation G550 digital cell phone is a gem in a sea of everyday rocks. It is the most revolutionary cell phone on today's market.
The facts speak the truth. The Generation G550 cell phone can be yours for a mere $99.95. This is today’s hottest technology! Do what the rest of the country is doing and buy one now before you miss out! You don’t want to be the only one in your group without a phone like this, do you?
A) celebrity endorsement
B) scientific data
C) emotional appeal
D) bandwagon

Respuesta :

the answer is d, bandwagon


The right answer is "D) bandwagon"

Effect Bandwagon is the trend of compliance that individuals have, to align with the majority or to accept the influence of others.  This compliance trend can occur even in situations where following the majority means going against personal opinions. Even if you do not like a particular product, the person can spend buying it, just because that is the product bought by a large part of your social circle.

The Bandwagon Effect can be seen in the text in the following excerpt: "This is the most current technology today! Do what the rest of the country is doing and buy one now before you miss it! You do not want to be the one in your group without a phone like that, is not it? "

Q&A Education