Answer:
Considering market research
Explanation:
To a business, risk is the possibility of incurring substantial financial losses. A business is established to make profits. However, if things don't go as forecast, the possibility of making losses is high. Risk  is the chance that the outcome of an investment is not as profitable as
expected.
Identifying, evaluating, and controlling threats to a company's capital and profits is how businesses manage risk. By conducting market research, Â a company gathers sufficient information to assist in the process of managing risk.
