You have just started a new job, working in public relations with a start-up company that just held its IPO. Your boss has asked for ideas on the best ways to highlight the financial success of the company during past year to stockholders. Which public relations tool best accomplishes this goal

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Answer:

This question is incomplete, the options are missing. The options are the following:

a) Annual brochure

b) Speech

c) Blog

d) Media kit

e) Annual Report

And the correct answer is the option E: Annual Report

Explanation:

To begin with, the term of "Annual Report" in the field of business refers to the comprehensive report that is done by the managers of a company in order to inform to the shareholders about how the company is doing and to see in numbers the financial performance that it has have the last year due to the fact that it collects data from the operations, transactions and all the activities that the company has have throughout the preceding year. Therefore that in this case presented, the best public relations tool that will be able to accomplish the goal it the annual report.

The best way for you to be able to show the financial success of the company over the past year is to use an Annual Report.

An Annual Report contains:

  • The financial statements of the company
  • Strategies and results of those strategies by a company

Both the financial statements and the strategies can show the success of the company over the past year so if you were to design an annual report, this would show the company's successes to the shareholders.

In conclusion, use an Annual Report.

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