As the company prepares to sell and open more stores in the Indian and Chinese markets, which type of strategy would you recommend to best help IKEA expand

Respuesta :

Answer:

Business Environment Research

Explanation:

Very intensive 'business environment research' strategy is important for any company trying to open more stores in any new market. Business Environment refers to external factors that affect a business.

All the aspects of market environment

  • Economic (Growth, Income, Monetary Policy, Interest etc)
  • Political (Political stability, business community trust)
  • Legal  (Laws, Rules & Regulations, Mandates etc)
  • Social (Customs, Beliefs, Lifestyles, Values etc)
  • Technological (Ongoing scientific & technical upgradations)

It is important to understand all these aspects to be able to understand a market better, & sell (expand) their successfully.

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