Complete Question:
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
Group of answer choices.
A. Conversion value/click
B. View-through conversions
C. All conversions
D. Assisted conversions
Answer:
B. View-through conversions
C. All conversions
Explanation:
In this scenario, you're reviewing the campaigns report in your Google Ads account so as to find out how effective your current ad campaign is. Since you're particularly interested in finding out how many people clicked each ad, even if the click didn't result in a sale.
Hence, the two columns of the campaign report where you will see these metrics are View-through conversions and All conversions.
Generally, in Google's Ads account the conversion column such as the "Conversion value/click" and "Assisted conversions" do not display the view-through conversion.
In order to find out how many people clicked each ad, you should navigate to the "View-through conversion" column and "All conversions" column of the campaign report in your Google Ads account.
The conversion column refers to the column which displays data about the number of conversions a user has received with respect to their conversion actions.
Additionally, view-through conversion displays information when a customer sees or views an ad (image or rich media) without clicking on it and later completes a conversion. Also, the all conversion provides a user with all the data or information about all the conversion actions.
