The "new media" affect American life B. People can access information more quickly.
This new source of information is a huge effect on not only American culture but on the entire world. Media can influence the opinions of people in severe ways, both good and bad, for example, government influence on media can sway the opinions of the people exposed to that specific media
- Much of the impact of this heightened use is beneficial to both individuals and society. It is enabling unprecedented levels of communication, social interaction, and community building across boundaries of time, place, and social context. It is enabling individuals and speeding up the democratization of knowledge.
- The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media. Terry Flew (2002) stated that as new technologies develop, the world becomes more globalized.
- Media has been changing drastically since its inception While the print was the main form of media for the longest time, when radio and television became major forms of media they brought something with them that words could not do. People who were tuning in to the radio and watching television were now exposed to marketing campaigns, visual violence, sexuality
- As technology expanded and matured, the electronic age began. Since that time mass media has multiplied exponentially, information can be accessed faster and faster, and more and more information could be circulated and accessed.
- As well as information circulating, marketing and ads were now able to reach more people, and target audiences based on individuals’ internet use. The internet influences the growth and spread of media, and eventually gave the power of media transfer to the people, now publishers and stations are no longer in control of the media and its information.
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