Answer:
B. Collaborative Consumption
Explanation:
Collaborative consumption is redistributing goods or products we own by sharing them. It is a very new technique where people get things (products and services) via an model and method which is purely interdependent. In this peer based model people customers can do sharing, lending, renting, gifting and leasing etc. It is basically used for the circulation of the resources, where different interlinked and interdependent customers can get and share offers. This can be done directly or with the help of a moderator who looks after the whole mechanism and process. Airbnb, different applications which help customers in sharing of the their personal transportation are the classic example of collaborative consumption.
