Based on your reading of the following, which stage of the marketing research process is in operation?

The company Bonobo had great success with its stuffed toy monkeys sold in card shops, but suddenly sales were dropping off in one of its sales regions in the South. The marketing director had been tasked by the company president to find out what happened. She discovered that a local competitor had begun selling a similar stuffed toy, also a monkey, made from cheaper material, although both monkeys looked remarkably similar. The knock-off money was selling for $7 less than Bonobo’s monkey. The marketing director explained to the president that Bonobo had been outpriced by a local competitor.

create an action plan
develop a plan for research
interpret results of research
create objectives for research