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Diego purchased a new black jacket through Amazon. When it arrived, he was disappointed when he opened up the package to discover that the black jacket he thought he ordered was actually dark navy blue.Then he tried on the jacket and realized that the sleeves were too long for his arms. What did Diego probably just experience about his purchase

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Answer:

The correct answer is letter "A": cognitive dissonance.

Explanation:

Social psychologist Leon Festinger (1919-1989) described cognitive dissonance as the situation in which individuals feel discomfort as the result of unmatched expectations and the events that took place. According to Festinger, individuals constantly look for consistency to confirm their beliefs are true. Besides, people tend to avoid inconsistency because they lead to disharmony.

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