Answer:
Narrower competitive scope.
Explanation:
Competition is defined as the efforts that is made by different players in a market to secure market share where product offerings are similar to what other competitors are selling.
In a very competitive market, in order to stay relevant it is necessary to adopt a narrow competitive scope. Focusing on a few key features and specialising in them is an effective competitive strategy.
While in a market where competition is less intense it is possible to adopt a broad competitive scope with wide range of competencies and still survive