A(n) ________________________ helps the company better understand consumer reactions to a product idea in an early stage of the product development process. This helps the company avoid launching products that do not appeal to a lot of consumers.

Respuesta :

Answer:

concept test

Explanation:

Concept test is a stage where the company tries to do a survey on the potential customers to see if it can work. By doing concept tests, the company can predict whether the product can sell or not, thus minimizing the risk of the failure of the product. Concept tests can also give an idea of how to improve a certain aspect of the product before launch.

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