Answer: (A) Differentiation strategy.
Explanation:
A differentiation strategy is one of the type of business strategy that helps in developing the various types of unique products and the services based on the customer requirements and actual needs.
The main objective of this strategy is that it distinguish the products in the business from the market competition. It is also known as the low cost providing strategy.
According to the given question, the company is basically implementing the differentiation strategy as the firm is producing the non-standardized products and the services for the customers.
Therefore, Option (A) is correct answer.
