Which of the following will allow managers to create graphical presentations of how brands relate to other brands, including those of competitors? A. Reverse engineering B. Syndicated research C. Statistical modeling D. Multidimensional scaling E. Data visualization

Multidimensional scaling is a method used to visualize the similarity between different individual data sets, in the case of brands, multidimensional scaling helps visualize the position of one brand with respect to others in that cartesian space.

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Which of the following will allow managers to create graphical presentations of how brands relate to other​ brands, including those of​ competitors? A. Reverse engineering B. Syndicated research C. Statistical modeling D. Multidimensional scaling E. Data visualization

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Which of the following will allow managers to create graphical presentations of how brands relate to other brands, including those of competitors? A. Reverse engineering B. Syndicated research C. Statistical modeling D. Multidimensional scaling E. Data visualization