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Which of the following is a marketing metric used to analyze website traffic and tracks the number of visitors who enter a​ site, and then leaves​ it? A. Bounce rate B. Sampling C. Predictive technology D. Cookies E. Longitudinal design

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Answer:

A. Bounce rate is the correct answer.

Explanation:

  • Bounce rate is a kind of network analytics that measures the percentage of the people visiting and leaving the website.
  • The bounce rate is one of the major metrics which is used to know how properly the website is working.
  • The bounce rate is determined by tracking the total number of single-page visits and then dividing it by the entire visits.

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