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Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at

Respuesta :

Answer:

a market segment profile.

Explanation:

A market segment profile -

It refers to the detailed information and analysis of the market on the wider range of aspects , is referred to as a market segment profile .

It helps of understand the factors in a better manner , which can be advantageous for the company or organisation .

The information is about the brand preference , geographical aspects , benefits of the products etc,.

Hence , from the given scenario of the question,

The correct term is a market segment profile .

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