Answer:
The correct answer to the following question will be "False".
Explanation:
- These models state that somehow the attitude of a user towards an item of approach (product/product offering, product line, advertising mix components) is a feature of both the manufacturer's understanding and faith of the key characteristics as well as his analysis of the characteristics of the key.
- Such elements are the existing product characteristics, roles, and benefits – collectively referred to as qualities of a company.
Therefore, the given statement is false.
