n an attempt to improve customer service, Cobalt Toys Inc. decided to assign a team to investigate the kinds of services offered by competing companies. The team discovered that a smaller company, Nuance Games Corp., seemed to have outstanding customer service.

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The correct answer is benchmarking

Benchmarking is an in-depth strategic analysis of the best practices used by companies in the same sector as yours. Benchmarking which means 'reference', and is an essential management tool for the improvement of processes, products and services.

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