Answer:
It is important to analyze the audience at the beginning of preparation for the speech. Analyzing audience during the beginning of preparation of the speech will allow the speaker to discover information that can be used to build a common ground between the speaker and the members of the audience.
Explanation:
Audience analysis involves identifying the audience and adapting a speech to their interest, level of understanding, attitudes and beliefs. Analyze the audience to find the mix of ages, genders, sexual orientations, educational levels, religions, cultures, ethnicity, and races.