Hope Insurance Inc. customizes its marketing strategies to meet the needs of different customer groups. For its soon-to-be-retired customers, it advertises its insurance products as a means to a financially secure and comfortable old age. For customers aged 25 to 50 years, it promotes the same products as a means to a bright academic future for their children. Which of the following market segment approaches is best illustrated in this scenario?  Total segment approach  Niche market approach  Concentration approach  Mass market approach  Multisegment approach