Answer:
A mission statement
Explanation:
A mission statement is a brief summary of the values, aims and objectives of an organization or a company. it defines what the company does to the owner, the employees and the customers.
an example of a mission statement of a furniture company:
"We make this affordable & possible by offering a selected range of well-designed, functional home-furnishing products at low prices so that as many people as possible will be able to afford them"
