Answer:
A) Intrinsic touch points
Explanation:
A touch point refers to a situation where a consumer interacts with a company's. An intrinsic touch point happens when the consumer actually purchases or uses a company's product or service. It basically refers to the consumer's experience while using or buying a company's product.
This is the most important part of a marketing strategy since no matter how good and effective a marketing campaign is, how pretty the product is, etc., if the consumer doesn't like buying and using it, then the whole experience is ruined. Even a good product or service can be ruined if the buying experience was terrible, e.g. a bad waiter ruins a good meal.
