mtmissycat8189 mtmissycat8189

05-02-2020
Business

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Alex has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Alex has identified __________ that respond similarly to his marketing efforts.a. Mass customization consumers
b. Self-concept customers
c. Market segments
d. Geographic segments
e. Geodemographic segments

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almatheia almatheia

05-02-2020

Answer:

Correct option is (c)

Explanation:

Market segment refers to the customer base that share equal interest, tastes and preferences and respond positively to the marketing communication message.

marketing managers identify target market and direct marketing message towards the target market for successful marketing efforts.

Since both commercial and residential real estate buyers have similar response to the marketing message, they have similar interest and preferences and can be clubbed into one market segment.

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