Gatorade offers a range of product offerings. The firm uses one name for all its products in a product class. Gatorade is using a ________ strategy.

Respuesta :

Answer:Family branding

Explanation:

Family branding is type of marketing that treat products as a family brand instead of letting them stand alone they are out under one umbrella.

It can have some advantages such as making people be aware of the brand, efficiency of promoting the brand with different lines.

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