luketaylor2683 luketaylor2683

05-12-2019
Business

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When a global firm turns to its subsidiaries in less developed markets for new product ideas, such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world, the firm is engaged in:___________

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agustinsr99 agustinsr99

06-12-2019

Answer: The correct answer is "reverse innovation.".

Explanation: The firm is engaged in reverse innovation.

Reverse innovation is a term that refers to an innovation that originates or can be used first in underdeveloped countries rather than in already developed or industrialized countries.

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