IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theater chain. What was IMAX primarily seeking by forming this arrangement/

Question

05-12-2019
Social Studies

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IMAX, the entertainment firm, recently entered into a joint venture with Wanda Cinema Line, a Chinese theater chain. What was IMAX primarily seeking by forming this arrangement/

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Cetacea Cetacea · Answer 1 · 2019-12-06T11:40:05+01:00

Answer: Making entry into the Chinese market easier

Explanation:

According to the question, IMAX being an entertainment organization is sharing the ownership with Wanda cinema line corporation in the form of joint venture in business field.

By collaborating with Chinese theater chain, IMAX is trying to make their way into Chinese market for their publicity.This will help them in exceeding in marketing world of Chinese market as well and will provide more benefit and productivity for their organization.