Reaching customers on cell phones and other media... Reaching customers on cell phones and other media devices is one way that Groupon uses _____________ to promote its product.

Respuesta :

Answer:

Mobile media.

Explanation:

Using mobile media to promote a product or service is a marketing strategy widely used by today's businesses. This marketing trend increases as mobile phones are incorporated into the daily routine of individuals, meaning more and more people access the internet through their mobile phones, so it is imperative that a company's potential audience can easily find the company through research conducted through mobile media.

Mobile marketing is able to promote businesses in a variety of ways,  some are by use:

  • text marketing,  
  • QR codes,
  • incentive check-ins,
  • paid advertising programs,
  • app creation,
  • social networking,
  • use of mobile directories.
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