The process by which the lead underwriter solicits indications of interest by institutional investors in an IPO at various possible ____ prices is referred to as ____.

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Answer:

In order to raise capital and to grow quickly, companies do what is known as "going public" or the Initial Public Offfering (IPO) aka stock market launch, basically the company is proportionally divided in shares for sale to the public.

Bookbuilding is the task for the generation, capture and recording of investor's demands for those shares.

Therefore, ...at various possible offer prices, that process is referred to as bookbuilding.

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