TV advertising agencies face increasing challenges in reaching audience members because viewing TV programs viadigital streaming is gaining in popularity. The Harris poll reported on November 13, 2012, that 53% of 2343 Americanadults surveyed said they have watched digitally streamed TV programming on some type of devicea. Calculate and interpret a confidence interval at the 99% confidence level for the proportion of all adult Americans whowatched streamed programming up to that point in time." 9b. What sample size would be required for the width of a 99% C | to be at most .05 irrespective of the value p .

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Answer with explanation:

Let p denotes the population proportion of all adult Americans who watched streamed programming up to that point in time.

Given : The Harris poll reported on November 13, 2012, that 53% of 2343 American adults surveyed said they have watched digitally streamed TV programming on some type of devices.

i.e.  sample size :n= 2343

[tex]\hat{p}=0.53[/tex]

We know that ,

Critical value for 99% confidence interval = [tex]z^*=2.576[/tex]

a) Confidence interval for population proportion:-

[tex]\hat{p}\pm z^*\sqrt{\dfrac{\hat{p}(1-\hat{p})}{n}}[/tex]

[tex]0.53\pm (2.576)\sqrt{\dfrac{0.53(1-0.53)}{2343}}\\\\\approx0.53\pm0.0266\\\\=(0.53-0.0265,\ 0.53+ 0.0265)\\\\=(0.5035,\ 0.5565)[/tex]

i.e. Confidence interval : (0.5035, 0.5565)

Interpretation: A person can be 99% confident that the true proportion of all adult Americans who watched streamed programming up to that point in time lies between 0.5035 and 0.5565 .

b) Margin of error : E= half of width of CI= [tex]\dfrac{0.05}{2}=0.025[/tex]

The formula to find the sample size  , if the prior estimate of population proportion is known:

[tex]n=p(1-p)(\dfrac{z^*}{E})^2[/tex]

Put all the value in the above formula :

[tex]n=0.53(1-0.53)(\dfrac{2.576}{0.025})^2\\\\=0.2491(103.04)^2\\\\=2644.75488256\approx2645[/tex]

Thus , the minimum sample size = 2645

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