In 2011, none of Jarrod’s friends owned a North Face jacket and Jarrod did not have a strong preference for North Face jackets. In 2012, many of Jarrod’s friends owned a North Face jacket, and Jarrod did have a strong preference for North Face jackets. The change in Jarrod’s preferences from 2011 to 2012 can be best explained by the __________ effect.winterbandwagonswitchingduopolistsocial

Q&A Education