Answer:
C) the benefits of the augmented product
Explanation:
An augmented product not only satisfies its customers' needs, but it also provides additional features and services that distinguish it from its competition. When a product is augmented, it doesn't change as a product, e.g. Crest is still a toothpaste, instead it adds more benefits and value, e.g. good taste, etc.
Usually augmented products are perceived as higher value products by its customers and many times that will lead to a price increase.
