Answer:
To develop marketing planning and research is the best way to determine the right distribution channel for a product.
Explanation:
Distribution channels are the means that allow the product to reach its customer. These means usually are direct sales force, retailers, distributors and the Internet.
The most important questions in the marketing research to determine the distribution channel are where is the customer and when does the customer need the product. Solving those will determine what is the most effective way of reaching the target market.
