The correct answer would be, Financial Risks.
Jordana is trying to reduce her customers' Financial Risks.
Explanation:
Jordana is a financial agent who sells vacation trip packages to her customers. He is very concerned about her customer's needs and always give them the best according to their needs.
She runs her business wisely, as whenever she sells an expensive trip package to her customers, she asks them to buy travel insurance. Travel insurance can cover the cancellation of trip due to illness or any other emergency. In this way customers will not getting the financial burden. All their cancellation expenses will be taken over by the insurance company.
This is because Jordana just wants to reduce her customer's financial risks, and wants to make her customers happy and satisfied. This can be seen as the customers' retaining strategy by Jordana.
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